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The premise of the founding partners was to found a company dedicated to hair loss sufferers by hair loss sufferers. According to the company profile on their website, the two principals were both hair loss sufferers who had tried every hair loss treatment method under the sun including laser treatments, topical remedies, surgery and nonsurgical treatment methods.After years of research and many, many thousands of dollars later, they had realized that they had become experts in their own right. Determined to save hair loss sufferers both time and money, the partners - Andrew and Warren - decided to open Hair Loss Center in the elegant Mayfair section of London. Think Rodeo Drive in Beverly Hills.From those humble beginnings sprouted White Cliffs Hair Studio, now known Internationally with studios throughout the United Kingdom including Scotland and Ireland.No-lye relaxers are very popular today, mainly because it leads people to believe that the product is not caustic. This is far from the truth. The combination of calcium hydroxide and guanidine carbonate are combined to form guanidine hydroxide, which could just as easily clean a sink. Repeated use of such products can cause some degree of hair loss, and if scarring occurs while using these chemicals, the hair loss can be permanent in that area of the scalp. One must ask themselves is it wise to place such caustic chemicals in the hair on a regular basis for the sake of desired appearance The question must be answered by each individual, however the facts should be known.There is little that can be done to alleviate this syndrome without changing the typical hairstyles of African Americans.