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Trend Vision, a showcase of Wella's annual hair fashion collections, has become an inspiration to stylists everywhere and continues to generate the much-acclaimed Trend Vision Award: a global hairdressing competition that encouraged visionary creative style - in the image of Wella's core values. In 2003, Wella was acquired by Procter & Gamble, one of the greatest companies in history. With its salon business under P&G Salon Professional, Wella is now part of the biggest consumer goods company in the world. In 2008, Wella hair professionals launched a new chapter with a new brand vision and a modernized brand logo, which highlighted the traditionally close relationship to the hairdresser, strengthening again its core pillars: leadership in education, creative inspiration and products and service innovation.Wella asks, why pay salon prices when you don't have to Wella color is one of the most cost-effective color systems on today's beauty market.With a calm soothing voice I explained to Martha that in most life's trips, destination is what counts and what we see on our way there is almost insignificant as we can as well consider it an illusion. I saw a scared nine year old girl looking at me through her amazingly beautiful big eyes, with their colors half-washed away from the endless rivers of tears.