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It seems that human beings are a vain bunch, judging by the millions and millions of dollars that are raked in each and every year by the beauty and cosmetics industries.However, this quest to look good has another deeper purpose. It goes hand in hand with our survival as a species. We try to look good to members of the opposite sex, and it is imperative that we do, because attractiveness is a sure fire aid to procreation.Consider the birds of the air with their colorful plumage. In spring, when winged creatures come courting, they use all their wiles to attract a mate. Some do fancy dances with their feathers all puffed out. Some bring sparkling pebbles as a love offering.The scarlet red of the Cardinal, and the sunny yellow of the Goldfinch are two striking examples of dressing to impress. Contrary to what we might think, it is the male of the species that sports the brightest colors.Humans have engaged in some pretty bizare beauty rituals during the course of history as well. While birds keep their feathers, humans pursue hair removal.It was Louis XIV of France in the 1600s who kicked off the trend of wigwearing among wealthy, influential men. Louis XIV, dubbed The Sun King, was losing his hair. He had already created a very distinctive and formal court style and soon that included flowing tresses to his shoulders. Anyone who wanted to be accepted at court quickly adopted his overthetop look. Since other European countries traditionally copied French styles, massive wigs were soon The Look in London and other capital cities.