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There are medical conditions that lead to hair loss and a sudden need to buy wigs. Radiation therapy for example, a common treatment for cancer, may have this side effect. People undergoing such procedures may lose confidence when they lose their crowning glory. Their primary and often only choice to address this is through the use of wigs. The Locks of Love program provides wigs created with donated real hair to children suffering from hair loss, to help restore the kids' confidence and a level of normalcy.But today there are signs of mainstreaming, not least the proliferation of grooming products conceived to enhance the natural look: Carol's Daughter Mimosa Hair Honey Shine Pomade; Jane Carter Twist and Lock Solution; the Beautiful Kinks Styling Crme Gelee by Mr. Walker, Ms. Winfrey's hair guru; and Dr. Morrow's California Green shampoos and pomades. Many were showcased at the World Natural Hair Health and Beauty Show in Atlanta. The annual fair, which a half-dozen years ago drew 8,000 visitors, attracted more than 35,000 last April, the organizers said.