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When you have a web based business it is important for people to be able to find you. Well that is where search engine optimization (SEO) comes in at. There are a few ways you can do this. In this article we are going to discuss the Pay Per Click side of SEO. If you have a web based business then hiring a professional company is probably the best way to go. They will take care of everything for you.Pay Per Click is one way to get your site out there. It is exactly how the name says it you pay per click. It doesn't have to be much you could pay as little as a penny per click and it could even get as high as maybe even five dollars a click. It all depends on a few things. It depends on how competitive your keyword is. A keyword is a word or a phrase that is relative to your site. For example if you had an online store that sold long haired wigs. Then one of your keywords would be wigs.When doing pay per click having the right keyword is very important. Make sure you do all your research and pick the most relevant keywords. If your keywords do not match up to what your site is about then you are going to pay more per click.Basically you need to use a shampoo that you can use with cold water, and probably one of the best products on the market is this one from Revlon. Anyone who's used synthetic hair extensions for any length of time will neither one of the main issues with them is static electricity, and this shampoo is designed to eliminate static electricity at the same time as it strips out any oils and salts.