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When used in combination with the conditioner, which helps reduce flyaway strands and provides deep conditioning, the company claims that you will have up to 65% smoother hair. Allure Magazine has given these products their Best of Beauty Award for the last seven years in a row.Best Hair Serum: Garnier Fructis Sleek & Shine Weightless Smoothing Serum with apricot kernel and avocado oils, this serum nourishes hair and keeps it soft, yet weightless. A word about de-frizzing hair serum: Thick ethnic hair will soak this stuff up, so use sparingly, avoiding the scalp. Really, only the bottom half of your hair needs serum to control split ends and provide shine. Best Gel: John Frieda Frizz Ease Corrective Styling Gel with Encapsulated Silicone for Curly/Straight Hair this firm hold gel controls hard to manage hair while being non-sticky and non-greasy. The silicone beads provide added shine and calms frizzies and fly-aways. I also love this gel for men because its easy to use and has a very subtle, non-girly scent.Great Lengths, one of the largest manufacturers and distributors of hair extension products, said that its sales to salons in the United States have increased 35 to 50 percent each year since 2000, and it is projecting that such sales will be as much as $30 million by the end of 2006. The company president, David Gold, estimated that 95 percent of its market is made up of women 30 to 70 years old. (New York Times published on 28th September 2005 by ELIZABETH HAYT)